3d product renders

3D RENDERS PROVIDE A COMPETITIVE ADVANTAGE FOR MAJOR BRANDS.

Learn about a new and powerful marketing tool to stand out in large commercial spaces: 3D product renders. In an increasingly competitive environment, brands need to differentiate themselves and make the greatest possible visual impact on consumers. Photorealistic product renders will allow you to showcase your items in an attractive and striking way.

WHAT ARE 3D PRODUCT RENDERS?

3D product renders are photorealistic three-dimensional representations of packaged products. These images allow you to view a product from different angles, packaging, and presentations before the product is physically manufactured.

3D product renders are digital files created by graphic designers specialized in 3D modeling and photorealistic texturing. These professionals start from the final vector format design files of the packaging to build a three-dimensional model of the product and its packaging. Then, through the use of lights and digital textures, they simulate materials like glass, plastic, cardboard, paper, and others, achieving a hyperrealistic representation of how the packaged product will look on store shelves.

3D renders are useful tools for product marketing decision making as they allow evaluating different design alternatives before ordering the production of molds and dies for packaging. They are also effective for use in digital marketing campaigns, social media, and television commercials to promote a new product even before it reaches point of sale.

Additionally, 3D renders greatly help plan media and marketing strategies with greater anticipation, which represents a competitive advantage for brands that use them. By having these files before launching a product, marketing teams have more time to create attractive and effective content to position the innovation in consumers' minds.

WHAT ARE 3D PACKAGING RENDERS FOR?

3D renders help marketing executives more quickly evaluate new product and business project launches, making them more efficient given the short deadlines demanded by the market.

You no longer have to wait until a product is manufactured, whether it's a cardboard box or a label.

The other available option but more costly and time-consuming is to create a physical prototype of the packaging, produced in short runs in materials very similar to the finals.

Three-dimensional renders make it easier to get a product to market and improve the relationship between marketing, packaging engineering, and procurement teams. While packaging engineers work with packaging suppliers and approving all legal design information, procurement works on buying inputs and logistics processes, marketing no longer has to wait. With 3D renders they can start creating marketing campaigns, promotions and executing illustrations and graphics to prepare the product and brand presence before the real product is packaged and distributed to supermarket shelves.

In many cases, packaging development projects for new products, design adaptation and production of final artworks ready for printing could have been scheduled with very aggressive goals, underestimating technical requirements, difficulties in color proof approval, or possible setbacks already during the printing run. And assuming that all or part of the regulatory information does not require additional adjustments and its corresponding legal re-authorization.

The fact is that the final label file ends up being different from the beginning of the process, containing necessary adjustments, improvements and concessions. This final version is the one that should be used in the graphics to be used in media promotions, and not the one that came out of the design agency during brand development.

Therefore, the ideal solution to increase capacity in the most efficient and cost-effective way that meets the program and the overall vision of the launch, is for that same file to be used for the creation of 3D models, photorealistic renderings of the packaging showing the product in hero shots, its best possible visualization.

THE IMPORTANCE OF "RENDERING" A PRODUCT BEFORE ITS LAUNCH

It is essential to be able to visualize a product packaged in 3D prior to its launch in the market. This allows marketing teams to quickly evaluate new projects and make well-informed decisions that lead to commercial success.

Product promotion planning should not wait until a product is manufactured. 3D renders facilitate getting a product to market and improve collaboration between marketing, packaging, engineering, and procurement departments. While packaging engineering works with suppliers to approve the legal design, procurement handles acquiring inputs and logistics processes. Marketing, meanwhile, can develop promotional campaigns and graphics to position the product and brand before it hits the shelves.

Sometimes, packaging development timelines for new products or redesigns can be very aggressive, underestimating technical requirements or potential setbacks. Even if all regulatory information is approved, the final label file often differs from the initial one, with necessary adjustments and improvements. It is ideal to use that same file to create 3D models and photorealistic renders of the package that showcase the product from its best angle.

Rendering packages is a technical challenge that requires designers skilled in 2D, 3D, lighting, and volume tools. Renders allow executives to evaluate if the final look of packaging designs meets expectations and make informed decisions to optimize consumer perception. They are also useful visual assets for digital and traditional marketing campaigns prior to launch.

THE BENEFITS OF USING 3D RENDERS IN PRODUCT DEVELOPMENT

The use of three-dimensional renders in new product development provides several advantages for major brands.

First, it allows marketing executives to more efficiently evaluate the potential success of new launches and commercial projects, optimizing the response times demanded by today's dynamic market. It is not necessary to wait until the product is physically manufactured to obtain an early vision of its final appearance on the shelf.

Second, it enables controlling and positively manipulating product images on e-commerce channels of supermarkets and various online stores, as well as mobile shopping apps. It is common for these platforms to use low-resolution generic images that negatively impact the brand image. Renders allow uploading high-quality images that show the product in the most attractive and realistic way possible.

Third, they are useful for market research, using the 3D images as visual stimuli to gain insights into consumer reactions and make design adjustments that improve product perception.

Finally, 3D renders are valuable visual assets for creating digital marketing campaigns, television commercials, billboard advertising, magazine and newspaper ads, and all types of printed material. They allow planning and managing these promotional tools even before the new product hits the market.

In conclusion, implementing renders in three dimensions facilitates product launches to market and improves relationships between marketing, packaging engineering, and procurement teams at major companies.

ACCELERATING THE START TIME OF PRODUCT PROMOTION THROUGH RENDERS OF PACKAGED PRODUCTS

Three-dimensional renders of packaged products and packaging are highly useful visual tools for accelerating the time to market for new products. By having realistic images of what the packaged product will look like on supermarket shelves, marketing teams can begin planning promotional strategies even before packaging manufacturing has begun.

This represents a competitive advantage for brands, as it allows them to react more agilely to market demands and constant changes. By having the visual resources ready, valuable time is gained and efforts can focus on other parallel processes also necessary for a successful launch.

Three-dimensional renders also benefit other departments involved in new product development, such as packaging engineering, procurement, and logistics. While packaging engineering works with suppliers on manufacturing and regulatory approval of the design, procurement and logistics handle acquiring inputs and planning distribution. Having the 3D images allows them to visualize the final product and make more informed decisions.

Sometimes, packaging development timelines are compromised by unforeseen issues such as design adjustments, color tests that do not meet expectations, or delays in regulatory approval. This can impact the launch schedule unless the necessary visual resources are available to immediately begin promoting the product. 3D renders are the ideal solution to face these setbacks without affecting the market introduction strategy.

In summary, creating realistic three-dimensional models of products and packaging is an indispensable digital marketing tool for accelerating time to market and maintaining competitive advantage. It allows brands to react agilely to changes, coordinate interdisciplinary teams, and face unforeseen issues without compromising delivery timelines.

to react agilely to changes, coordinate interdisciplinary teams, and face unforeseen issues without compromising delivery timelines.

3D Renders Help Enhance Digital Presence

The creation of realistic and brand-consistent 3D files is essential for improving a brand's presence across digital channels. Accurately depicting future packaged products in a digital format allows marketing executives to more rapidly evaluate new product and business project launches. It optimizes the timelines demanded by the market. Products no longer need to be physically manufactured to be represented, whether they are a cardboard box or label.

While creating physical prototypes of packaging produced in short runs with materials similar to final versions remains an option, it is a more costly and time-consuming path compared to 3D renders. Three-dimensional renders facilitate bringing products to market and improve collaboration between marketing, packaging engineering, and procurement teams. Packaging engineers can work with suppliers and approve all legal design information, while procurement addresses sourcing and logistics needs. Marketing is no longer delayed in their work. With 3D renders, marketing teams can begin developing campaigns, promotions, and illustrations to prepare for a product's and brand's presence before actual packaged products are packaged and stocked on store shelves.

In many cases, packaging development timelines for new products or design adaptations could have been overly aggressive, underestimating technical requirements, difficulties in color proof approvals, or potential delays during print runs. And that assumes any portion of regulatory information does not require additional adjustments and re-approval.

The reality is the final label file often differs from the initial version, containing necessary adjustments, improvements, and concessions. This final version should be used for digital media graphics, not early branding development designs from an agency.

THE TECHNICAL CHALLENGES OF CREATING 3D PRODUCT AND PACKAGING RENDERS

Creating accurate 3D renders of products requires specialized technical knowledge and advanced tools to achieve realistic images. It is a complex process that involves converting two-dimensional designs into detailed three-dimensional representations.

Specialized 3D designers proficient in computer-aided design (CAD) and 3D modeling software are needed to build precise digital models based on technical specifications. Designers must then apply realistic textures, colors, and finishes to these 3D models.

Another key challenge is achieving naturalistic lighting and shadows. Careful definition of light source positioning and shadow interactions with surfaces is required to realistically simulate how light would interact with a product. Otherwise, the result may seem unrealistic.

Specialized rendering software and high-powered processing are also needed to generate high-quality images, processing thousands of polygons, complex filters, and accurate light-camera-object interactions. This level of rendering demands potent hardware and advanced 3D programs.

Finally, renders require reviews and approvals to ensure fidelity to actual products, verifying colors, textures, proportions, and viewing angles. Any discrepancies must be addressed through repeat rendering steps.

In summary, creating 3D product renders requires technical expertise, specialized tools, and significant production effort. However, the realistic images of not-yet manufactured products provide a valuable competitive advantage, allowing for pre-launch marketing planning and enhanced consumer perception.

3D PRODUCT RENDERING IS A SOPHISTICATED DISCIPLINE

It is a technical and technological challenge to create realistic three-dimensional images of new packaged products from graphic vector designs. Adding three-dimensionality and adapting two-dimensional designs to the third dimension and optical perspective consumers expect to see in packaging requires highly skilled designers proficient in vector, 3D programs, and strong intellectual foundations around lighting and volumetrics. Precise technical specifications, advanced rendering tools, and extensive review processes all come together to generate images that effectively communicate new products and help optimize marketing strategies before products reach shelves. 3D rendering has become an essential discipline for product innovation, brand-building, and digital transformation.

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